Cookie Policy
Last updated: 15 September 2026
This Cookie Policy applies to getbirdly.co.uk. getbirdly.uk should redirect to the primary domain.
Birdly uses cookies/similar technologies to make the site work, remember choices, understand performance where you consent, and measure/optimise marketing where you consent.
The rules are the same for cookies and for browser storage, and "cookies" below covers both. It is worth knowing that your cookie choice and your progress through sign-up are kept in browser storage rather than in a cookie, so clearing cookies alone does not clear them. The only true cookies Birdly sets are Meta's (_fbp and _fbc), and only after you accept Marketing.
1. What is a cookie?
A cookie is a small file stored on a browser/device. Cookies/similar technologies can support security, preferences, analytics, conversion attribution and advertising.
2. Our consent approach
Birdly's UK standard is deliberately conservative:
We do not activate non-essential analytics or advertising cookies until you make a positive choice to accept the relevant category.
Necessary cookies may be used without consent where genuinely required to provide the site/service or remember your privacy choice.
If law allows a broader exemption for a low-risk technology, Birdly may still choose to require consent as a stricter internal standard.
3. Changing your choice
You can accept/reject categories in the cookie banner and reopen Cookie Settings later to change/withdraw your choice.
You can also delete cookies in the browser.
4. Categories
Necessary
Site security, navigation, required forms/sessions and remembering cookie choice.
Analytics
Understanding website use and improving navigation, design, conversion and performance.
Marketing
Advertising measurement, attribution, audience building and remarketing, including Meta where used.
Non-essential categories activate only after required consent.
5. Cookies and trackers actually used
LAUNCH BLOCKER: populate from production. Do not publish with a future-list placeholder.
| Name | Provider | Purpose | Category | Expiry | Domain |
|---|---|---|---|---|---|
birdly_samtykke (local storage) | Birdly | Remembers your cookie choice | Necessary | Until you clear it | getbirdly.co.uk |
| Reepay/Frisbii checkout | Frisbii | Runs the card payment window. Loaded only when you reach payment | Necessary | Session | checkout.reepay.com |
birdly_funnel (session storage) | Birdly | Records which steps you reached, so support can help | Analytics | Session | getbirdly.co.uk |
birdly_attribution (session storage) | Birdly | Which campaign brought you here | Marketing | Session | getbirdly.co.uk |
_fbp | Meta | Advertising measurement and attribution | Marketing | 90 days | getbirdly.co.uk |
_fbc | Meta | Click identifier for advertising measurement | Marketing | 90 days | getbirdly.co.uk |
Include material cookies/local storage/equivalent trackers.
6. Meta and advertising
If you consent to Marketing technologies, Birdly may use Meta for attribution, conversion measurement, audience building and remarketing.
Depending on setup, information may include page/event, browser/device, IP-related identifiers and hashed contact/event data where Conversion API is lawfully used.
Meta Privacy Policy: https://www.facebook.com/privacy/policy/
7. Duration
Exact expiry is shown in the verified table. Session cookies are normally removed when the browser session ends; persistent cookies remain until expiry, deletion or provider removal.
8. Browser controls
Browser settings can block/delete cookies. Blocking Necessary cookies may stop parts of Birdly working properly.
9. Questions
For UK cookie/privacy information: https://ico.org.uk/